Application of a quantification SWOT analytical method
نویسندگان
چکیده
In this paper we present a Quantified SWOT (Strengths, Weaknesses, Opportunities and Threats) analytical method which provides more detailed and quantified data for SWOT analysis. The Quantified SWOT analytical method adopts the concept of Multiple-Attribute Decision Making (MADM), which uses a multi-layer scheme to simplify complicated problems, and thus is able to perform SWOT analysis on several enterprises simultaneously. Container ports in East Asia are taken as a case study in this paper. Quantified SWOT analysis is used to assess the competing strength of each port and then suggest an adoptable competing strategy for each. c © 2005 Elsevier Ltd. All rights reserved.
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ورودعنوان ژورنال:
- Mathematical and Computer Modelling
دوره 43 شماره
صفحات -
تاریخ انتشار 2006